Cuture – a set of related behaviours within a community and the importance that individuals within the community attach to it. These may include shared values, visions, norms, symbols, beliefs, habits goals and etc.

Values – a set of concepts on which the individuals in the community base their actions.

In project management, culture and values need to be respected without compromising on personal value. Project management team need to assess and align the project to the culture and values of the society and of the organization, to encourage positive impact on the environment, consumers, employees, communities, stakeholders and all other members of the society.

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