Marketing Strategy Professional Level Certification

What participants will learn

• Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
• SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing trategy or Business Unit/Geographic Strategies.

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Strategy Professional certification

Course Outline

a. Evolution of Sales and Marketing
b. Corporate Strategy and its Relationship to
Sales and Marketing
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy
e. Marketing Strategy Overview

a. Determine Strengths and Weaknesses
b. Determine Opportunities and Threats

a. Identify Competition
b. Select Target Segments
c. Create Differentiated Positioning

a. Determine Pricing Strategy
b. Determine Distribution Strategy

a. Determine Metrics
b. Determine Objectives
c. Decide Marketing Aspects and Allocate Budget

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

  • 100+ courses
  • Videos, Study Guides
  • Chapter Tests
  • Important terms and concepts
  • SMstudy Mobile App

 

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam
Duration

180 Days

Course Fees: 

S$395 per course if you pay by PayPal.

S$380 if you pay by bank transfer

Get in touch before you make payment. Once payment is received, we will issue the course access information to the email address provided by you.

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