• Participants will be able to define a product or brand’s unique value
proposition, target markets, and strategies to connect with defined
• SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing trategy or Business Unit/Geographic Strategies.
a. Evolution of Sales and Marketing
b. Corporate Strategy and its Relationship to
Sales and Marketing
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy
e. Marketing Strategy Overview
a. Determine Strengths and Weaknesses
b. Determine Opportunities and Threats
a. Identify Competition
b. Select Target Segments
c. Create Differentiated Positioning
a. Determine Pricing Strategy
b. Determine Distribution Strategy
a. Determine Metrics
b. Determine Objectives
c. Decide Marketing Aspects and Allocate Budget
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
S$395 per course if you pay by PayPal.
S$380 if you pay by bank transfer
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