• Participants will be able to define a product or brand’s unique value
proposition, target markets, and strategies to connect with defined
audiences.
• SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing trategy or Business Unit/Geographic Strategies.
An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration
• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Strategy Professional certification
a. Evolution of Sales and Marketing
b. Corporate Strategy and its Relationship to
Sales and Marketing
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy
e. Marketing Strategy Overview
a. Determine Strengths and Weaknesses
b. Determine Opportunities and Threats
a. Identify Competition
b. Select Target Segments
c. Create Differentiated Positioning
a. Determine Pricing Strategy
b. Determine Distribution Strategy
a. Determine Metrics
b. Determine Objectives
c. Decide Marketing Aspects and Allocate Budget
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
180 Days
Course Fees:
S$395 per course if you pay by PayPal.
S$380 if you pay by bank transfer
Get in touch before you make payment. Once payment is received, we will issue the course access information to the email address provided by you.
For PayPal payment using credit card or your PayPal account, please choose the course and click the below button.
For bank transfer, we will share the details in our invoice to you.