Marketing Research Professional Level Certification

What participants will learn

• Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
• SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration


• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Research Professional certification

Course Outline

• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

• Design Research Problem
• Choose Research Design

• Collect Secondary Data
• Collect Primary Data

• Data Processing
• Data Analysis

• Data Interpretation
• Reporting

• Data
• Statistical Measurement of Data
• Probability
• Random Variables and Probability
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

  • 100+ courses
  • Videos, Study Guides
  • Chapter Tests
  • Important terms and concepts
  • SMstudy Mobile App


  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

180 Days

Course Fees: 

S$395 per course if you pay by PayPal.

S$380 if you pay by bank transfer

Get in touch before you make payment. Once payment is received, we will issue the course access information to the email address provided by you.

For PayPal payment using credit card or your PayPal account, please choose the course and click the below button. 


For bank transfer, we will share the details in our invoice to you.