• Participants will be able to test multiple marketing hypotheses in
order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
• SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview
• Design Research Problem
• Choose Research Design
• Collect Secondary Data
• Collect Primary Data
• Data Processing
• Data Analysis
• Data Interpretation
• Statistical Measurement of Data
• Random Variables and Probability
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package
• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
S$395 per course if you pay by PayPal.
S$380 if you pay by bank transfer
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