Digital Marketing Professional Level Certification

What participants will learn

• Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
• SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration


• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Digital Marketing Professional certification

Course Outline

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

• Understand Available DM Channels
• Evaluate DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for
• Optimize Mobile Site and App for

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

  • 100+ courses
  • Videos, Study Guides
  • Chapter Tests
  • Important terms and concepts
  • SMstudy Mobile App


  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

180 Days

Course Fees: 

S$395 per course if you pay by PayPal.

S$380 if you pay by bank transfer

Get in touch before you make payment. Once payment is received, we will issue the course access information to the email address provided by you.

For PayPal payment using credit card or your PayPal account, please choose the course and click the below button. 


For bank transfer, we will share the details in our invoice to you.